MP3: Why so obsessed with personalisation?

12.06.2013

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Why so obsessed with personalisation? MP3

Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable?Personalisation is one of those buzzwords that people like to throw around. It feels like every other invitation to tender we receive has something about personalisation in it. Often exactly what that involves is left vague, p... Source: boagworld.com

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