MP3: John Ingram - The Supply Chain Evolution

01.03.2009

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John Ingram - The Supply Chain Evolution MP3

John Ingram, Chairman of Ingram Book Group, discusses the challenges facing the publishing industry today. How do publishers decide how to divide investments between the physical printing of materials and digital publishing? What questions must be asked in order to effectively allocate resources toward these two goals? Is there a way to incorporate both goals into a cost efficient strategy? Source: itc.conversationsnetwork.org

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