MP3: From Product To Cultural Craze

28.05.2013

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From Product To Cultural Craze MP3

Hour 1:           How are the practices of advertising and public relations coming together? We’ll talk this hour with Michael Serazio, journalist and assistant professor of Communication at Fairfield University. His new book is “Your Ad Here: The Cool Sell of Guerilla Marketing” (New York University Press, 2013)     Source: kera.org

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