MP3: Do you need an online strategy?

28.06.2013

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Do you need an online strategy? MP3

It seems like every organisation is putting together an online strategy these days, but do they really need one and what is its role anyway?At face value having an online strategy makes a lot of sense, but recently I read a post by Gerry McGovern that made me question this assumption. Gerry wrote: Online is not something that can be neatly separated from the rest of the organization. It affects every aspect of the o... Source: boagworld.com

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