MP3: Dealing with the senior management crisis

25.11.2013

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Dealing with the senior management crisis MP3

As web professionals we love to complain that senior management don't 'get' the web, but complaining achieves nothing. What can we practically do to tackle the senior management crisis?In 2012, Gerry McGovern surveyed over 1,000 web professionals and their number one challenge was not competitors, but their own senior management’s lack of engagement and understanding. The number one challenge was not competit... Source: boagworld.com

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